If you’ve been following Canada’s cannabis industry recently, you already know that the market is growing at a lightning-fast pace. New markets are opening up all over the country, and store owners in almost every city and town are scrambling to find ways to cash in on this new opportunity. Cannabis stores have become increasingly commonplace in cities where recreational weed is legal.
In fact, there are some locations where it feels like there’s a dispensary on every corner. However, not all of these businesses will succeed long-term. Many cannabis shops fail in their first year of operation for one simple reason… They didn’t plan effectively from the get-go. Cannabis is an industry that requires diligent research, careful planning, and prudent investments from the get-go if an entrepreneur wishes to succeed.
Where to Start: A Guide for Newbies
If you’re new to the cannabis industry and you’re not sure where to start, here are a few tips that can help you get your business off the ground quickly. If you already know which products you’ll be selling, you’ll want to start searching for wholesale suppliers right away. You don’t want to wait until you open your doors to order.
You should already have product in hand so that you can begin marketing your business. If you don’t know which products to sell, you’ll want to start researching cannabis consumers in your area. What kinds of products do they like to buy? Where do they shop? What do they wish existed? What do they dislike about the current shopping experience? You can begin answering these questions by joining industry groups on Facebook and attending cannabis conventions in your region.
Another way to get your business off the ground quickly is to partner with an established dispensary or cannabis brand. You can do this in a few ways. You can apply to join an incubator program, invest in an already established cannabis business, or join a joint venture partnership.
How to Build a Successful Brand
For many cannabis retailers, branding is the most important aspect of their business plan. If your brand is memorable, unique, and resonates with consumers, you’re already halfway to success. You’ll want to spend ample time developing your company’s visual identity.
Everything from the colour scheme to your logo, packaging design, and store environment is an opportunity to strengthen your brand and make it stand out in the marketplace. There are a few things you’ll want to keep in mind when developing your brand. You’ll want to make sure that your brand is compliant with your provincial regulation (only selling to people 19 years of age and older).
In most provinces, logos, brand names, and product packaging must be conspicuously stamped with a mandatory government warning. You’ll also want to make sure that your brand doesn’t violate any intellectual property rights. This means that you’ll want to avoid using copyrighted images or logos, and you’ll also want to make sure that your name isn’t already being used by another cannabis retailer in your area.
The Importance of Quality Product Selection
One of the most critical aspects of your store’s business plan is the products that you decide to sell on the shelves. It could be pre rolls, edibles, capsules, flowers, or anything else. If you plan to sell weed, you’ll want to make sure that your products are purchased from a licensed producer.
It’s important that you only sell cannabis products that have been properly tested for contaminants. You’ll also want to make sure that your products are sourced from a reputable supplier. Finally, you’ll want to make sure that your products are properly labelled. Include a list of ingredients and any other useful product information.
Understanding Cannabis Consumers
Before you open your doors to the public to purchase cannabis, you’ll want to spend some time getting to know the cannabis consumers in your area. This can help you to target the right demographic and create a shopping experience that meets the needs of your market. You can get a better understanding of your market by doing market research, such as conducting focus groups, consumer surveys, and/or in-store interviews.
You can also gain insight by reading industry publications, such as magazines, blogs, and online forums. These publications often publish data-driven articles about cannabis consumers and will help to give you a clearer picture of who shops for cannabis products in your region.
How to Build a Successful Store Atmosphere
Finally, you’ll want to make sure that your store environment is welcoming, friendly, and comfortable. This will help you to draw in new customers and retain loyal customers. One way to make your store a more inviting place is to invest in quality cannabis products, such as indoor gardens, grow lights, and other accessories.
Also, stock your shelves with helpful books and informative magazines. Another way to make your store a more inviting place is to hire helpful, knowledgeable staff. You can train your employees to answer all of the most common questions and provide quality customer service.
Cannabis retailers are sprouting up in cities and towns across Canada, but not all will last. In order to succeed, cannabis businesses must plan effectively and make smart investments from the get-go. If you want your cannabis store to succeed, you’ll need to research the market, create a strong brand, select high-quality products, and provide a comfortable atmosphere for customers. With careful planning and diligent effort, your cannabis store can thrive.
Clout Brands is here to help will all your marketing needs. Let us elevate your cannabis brand.