Cannabis marketing can feel like a maze at times. With so many options to choose from, it’s difficult to know where to focus your energy. If you want your business to thrive, you need to develop an effective marketing strategy. There are lots of different cannabis marketing strategies out there.
But which are the most effective? Which will help you gain more visibility and grow your business? In light of this new normal, there are several different cannabis marketing strategies that you can use to boost your business growth.
Build Relationships With Influencers
Although in most industries, this is not actually a marketing strategy, it’s an essential part of any successful campaign. The best way to start a relationship is to reach out to influencers in your niche that have a large following and offer to work with them for free.
Why? Because you’re not asking them to promote your product in exchange for money – you’re offering them a genuine partnership. By building a relationship with influencers, you can significantly increase your chances of getting their word out about your company. Have they mentioned your product in any of their posts before?
If so, you’ll want to thank them and ask if they’d like to partner with you in exchange for free product. If they haven’t, now’s your chance to let them know about your business. Influencers are incredibly valuable to both cannabis businesses and consumers.
Cannabis consumers are often looking for recommendations from other people about which product to purchase, so turning to influencers for advice is a natural choice for them. In fact, 85% of consumers report trusting recommendations from friends and family above all other forms of advertising.
Run Brand Awareness Ads
If you’re just starting out in the cannabis industry, you might not have a large customer base yet. If that’s the case, brand awareness ads are the perfect marketing cannabis strategy for you. You might also find that you want to boost brand awareness for an existing product or service that has already launched.
In either case, these ads are a great option. With brand awareness ads, you’re paying to place your ads in front of potential customers who are using major social media platforms, search engines, or online publications.
This includes ads on the likes of Facebook, Instagram, YouTube, and more. If you’re just starting out in the cannabis industry, you might not have a large customer base. That’s fine! You can use brand awareness ads to introduce your business to more potential customers and help them learn more about your company.
Stay Up To Date with Current Cannabis Marketing Trends
Marketing trends come and go. You don’t want to be stuck with an outdated strategy that no longer works. The best way to stay up to date with the latest cannabis marketing trends is to pay attention to what your competitors are doing.
While it might seem counterintuitive, you can also gain a lot of valuable information by keeping an eye on what the major cannabis brands, like Weedmaps and Leafly, are doing. You can also check out cannabis marketing blogs, like The Marketing Bud, and read up on what other cannabis businesses are doing to grow their brands to promote cannabis through digital marketing or other in-person marketing.
Another helpful strategy is to attend cannabis conferences and conventions. By doing this, you can not only learn about the latest trends in marketing but also meet other cannabis entrepreneurs and establish valuable connections.
Host live Events to Engage with Your Customers
One of the major cannabis marketing trends that are growing in popularity is hosting live events. This strategy can take on many forms, including cannabis dinners, product demos, or workshops. The key is to engage with your customers, answer their questions, and learn more about them at the same time.
There are a couple of different ways that you can host events and engage with your customers. The first is to host your event in an actual space. This could be a restaurant, a coffee shop, or any other location. The second way is to host your event online. This might sound crazy, but there are tons of live video platforms, like Facebook or YouTube, where you can host a live event and interact with your customers.
Educate Your Audience and Build Trust
One of the biggest cannabis companies marketing trends is the rise of educational marketing campaigns. Instead of focusing on selling your product, you’re focusing on educating your potential customers and building trust with them.
By educating your audience, you’re showing them that you’re trustworthy and truly care about their needs. There are several ways that you can go about educating your customers. The first is to create in-depth blog posts that dive into the benefits of your product or service. You can also create video or audio podcasts that are perfect for listening or watching while on the go.
A third option is to create detailed ebooks or whitepapers, which are perfect for reading at home or on the go. All of these educational materials can help to build trust with your customers and differentiate your business from the competition.
As you can see, all of these cannabis marketing strategies are fairly different from one another. The best way to determine which cannabis marketing strategy is right for your business is to think about your objectives and the goals you want to achieve.
Once you know that, you can use this guide to help select the best cannabis marketing strategy for your company. Keep in mind that not every marketing strategy works for every cannabis business. And that’s okay! By trying out different marketing strategies, you’ll discover which works best for your company.
Clout Brands is here to help you with all your cannabis marketing needs. Contact us today to get started!