Marketing Strategy for Your Cannabis Business

By 2025, the cannabis market is set to be worth $166 billion globally. This is despite the general hesitance from the public and strict cannabis laws in many places, including Canada. In addition, the cannabis industry is relatively in its nascent stage and is therefore federally illegal in many parts of the world.

Under such precarious situations, cannabis marketing strategies and implementing them require skillful tactics and a lot of careful planning, which this post is all about.

Let’s begin.

Leverage the Power of Social Media Platforms

Social media platforms are invaluable tools for the marijuana industry, especially for content marketing plan and improving organic search.

Facebook

Dispensary marketing ideas on Facebook bring a lot of website traffic to your cannabis brand, especially through groups and the community. Apart from the regular Facebook ads, dispensary marketing is a specific tool on Facebook, which are non-paid.

Instagram

Instagram is among the most effective cannabis marketing channels because image-centred ads influence many people

Twitter

For most cannabis businesses that advertise on Twitter, the target audience includes journalists, brands, CEOs, and influencers with very powerful results.

Collaborate for Influencer Marketing

Statistics show that up to 93% of marketers have an influencer marketing strategy as part of their digital marketing. And online dispensary owners and cannabis companies can cash in on this trend to reach new customers and increase brand awareness.

Marijuana marketing through influencer marketing is effective and very cost-effective. For cannabis businesses, working with influencers can be through content marketing and affiliate marketing.

Set Up an Online Store/Website

The online marijuana marketing strategy and selling have increased significantly after the cannabis legalization movement in Canada. With millions of North Americans searching for legal cannabis online, setting up a weed store for medicinal and recreational use can accelerate your marketing efforts and influence target customers.

Focus on Search Engine Optimization

Marijuana search engine optimization is a tried and tested method in digital marketing strategy to boost awareness and visibility for local businesses. The use of long-tailed keywords, organic/educational content, and local SEO is a result-oriented strategy for marijuana dispensaries.

Publish Guest Posts

Another uncommon but effective cannabis marketing strategy is guest posting. Some topics to consider are posts about legal CBD products, federal law, and regulatory concerns about the cannabis industry, and industry news for local businesses.

Google Ads

With up to 4.39 billion users, cannabis marketing on Google can reach your target market and create long-term sales. Cannabis advertising through digital ad buying on Google ads has been proven to have up to 88% success rate.

Email marketing strategies for cannabis businesses can be more effective than other digital marketing options. When employed correctly, email ads can drive website traffic and bring more sales and revenue. Cannabis advertising through email also costs next to nothing.

Email Marketing Strategy

Email marketing strategies for cannabis businesses can be more effective than other digital marketing options. When employed correctly, email ads can drive website traffic and bring more sales and revenue. Cannabis advertising through email also costs next to nothing.

Federal Law for the Online Cannabis Industry in Canada

According to the Canadian Department of Justice, legalizing the cannabis industry aims to protect youth, raise awareness for cannabis on health claims, and reduce criminal activity.

Therefore, the federal law on online cannabis brands has restrictions and specifications, which must be followed strictly. This includes the prohibition of cannabis marketing directed towards minors, sharing endorsements and testimonials about your cannabis brand by celebrities etc.

Marijuana marketing for brands in the cannabis industry is legal, but it comes with heavy exceptions. So before you proceed with any type of cannabis marketing on how to sell weed, in this post or otherwise, get to know the national and local cannabis laws to avoid running into a problem with the law.

Despite the restrictions on cannabis companies in marketing, they can make their own choices. With some creativity, cannabis companies can, however, overcome this roadblock by finding an effective method of reaching their target audiences. 

Clout Brands is here to help you with all your cannabis marketing needs. Speak with one of our representatives today to get started!

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