Before you start your cannabis company, you’re probably already thinking about what kind of marketing you’ll need to get more exposure for your brand. No surprise there!
As the cannabis industry continues to grow at a rapid pace, more and more brands are entering the market in an attempt to gain an advantage over their competition. This means that it’s crucial that you have a solid marketing plan in place before you launch your company so that you can continue attracting new customers once it goes live. A good marketing plan will include a social media strategy.
Read on to learn more about how having a social media marketing plan can help your business thrive and reach new customers without spending thousands of dollars on advertising.
What is Social Media Marketing?
Social media networks of online platforms, tools and services that allow individuals and companies to connect, communicate and share content with specific audiences. To put it simply, social media is a collection of different online platforms that allow brands and companies to build and maintain personal and business relationships with their customers and followers. It’s all of these different social media channels that businesses are looking to market on.
Social media marketing strategy is the process of using social media platforms to direct customers to your business. It’s a type of online marketing that relies heavily on personal connections. It’s not advertising. Instead, it’s about building relationships through online platforms that are designed to naturally encourage interaction between businesses and their customers.
Why is Social Media Important?
Social media is important for cannabis brands because it allows them to reach new customers at a much faster pace than traditional advertising. With social media, you can quickly and easily share content with your target audiences and encourage them to interact with your brand.
Social media platforms are also great places to share exclusive content related to your industry and engage with current and potential customers. With social media, you can also use free tools like Facebook Groups to increase your reach and make your brand more accessible to new audiences.
It’s important to note for social media marketing can be its standalone marketing strategy or it can be a part of your whole digital marketing plan. Even if you want to take it a step further there is social media advertising and organic social media. Using paid or organic can be both part of a successful social media marketing plan.
Key Benefits of Using Social Media
Quick Exposure – The fastest way to get a brand’s name out there is to use social media. With social media marketing, you can quickly expand your reach and build a loyal following.
Targeted Traffic – With social media, you can choose which platforms to use. You can also target individual audiences with custom content so that only those who are interested in your brand or product see your posts.
Free Tools – Social media allows you to create engaging content with free apps, software, and platforms.
Easy to Start – Social media marketing is a great way to start building your business and engaging with customers. It’s easy to get started and doesn’t require a large investment.
Grow Slowly – With social media, you can slowly expand your reach. You can start with niche platforms and expand as your audience grows. No need to rush into large-scale advertising campaigns that could put a strain on your budget.
Easy to Expand Later – With social media, you can easily expand into other platforms. You don’t need to add new platforms all at once. Instead, you can add one or two platforms at a time once your reach has expanded enough.
How to Get started with Social Media Marketing
Before you start posting content, it’s important that you understand the best way to get started with social media. Each social media platform has its own unique features, audience demographics, and target audiences that you need to keep in mind when creating content.
It’s also important to keep in mind that social media marketing takes time. If you choose to rush into it, you could end up spending thousands of dollars on campaigns that don’t get the results that you need. Instead, choose a slow, steady pace that allows you to grow your following and brand over time.
There is also a ton of social media management tools you can use to help get started. You’ll be able to track everything along with having a competitive analysis of your social media marketing trends. If you want to take on social media for yourself there are lots of social media marketing courses out there or you can social media marketing agencies to do it for you. Running a social media marketing campaign doesn’t have to be complicated but there is a lot of work involved. Even if you choose to hire out, it’s still a good idea to understand the basics.
The Right Approach to Take When Using Social Media
Know Your Audience – Before you start posting content on social media, make sure that you understand your audience. Who is your target audience, what are their expectations from your brand, and what are their concerns? By knowing your target audience, you can create content that addresses their needs and meet their expectations.
Keep It Short and Sweet – Social media is a fast-paced environment where people are looking for quick and easy content to consume. If you try to create long-form articles for your posts, you could end up losing readers who are looking for something more concise. Instead, choose to create short, concise content that addresses a specific need, concern, or expectation.
Be Authentic – Your social media posts should feel natural and authentic. People are likely to trust brands and people that they view as real and genuine.
Be Vocal – If you’re trying to start a discussion on social media, you need to be vocal. If you don’t like a particular topic, don’t shy away from it. If you’re quiet, people may believe that you don’t care enough to speak out against it.
Don’t be Pushy – Social media is a great platform for sharing content and interacting with your audience. However, don’t use it as a tool to spam your followers or force them to interact with your brand or products.
Social media marketing is a great way to build connections with your audience and make them feel like part of your brand. You can use social media to share content that addresses specific needs, concerns, and expectations of your target audience.
This will help you to build a loyal following and create brand equity. Social media marketing is a great way to spread the word about your brand, but it should be done in a deliberate way. These tips will help you to start building a following on social media and make it a great way to promote your brand.
Clout Brands can help you get started with advertising for your cannabis business. Contact us today to get started.