Selling cannabis products can be a daunting task for newcomers. With federal laws preventing standard businesses from advertising their products, dispensaries must find unique ways to draw in new customers and keep current ones returning with regularity. As with any business, there are pros and cons to selling a specific product. You also need to understand the different types of cannabis products you can sell at your dispensary or recreational store whether that’s cannabis extracts or dried flowers.
If you’re thinking about selling cannabis products in your business, it’s time to learn more about the ins and outs of this industry. In this blog post, we’ll go over the ins and outs of selling cannabis products in your business, including advice on which items will help you drive sales and how to choose among various options for your clientele. Keep reading to learn more about selling marijuana products as part of your business plan!Â
What to Sell in a Cannabis Store?
The most important question when deciding what to sell in your cannabis store is to ask your customers what they want to buy. A local dispensary will carry most cannabis products. People are going to come to you for all their cannabis needs whether it’s for medicinal cannabis or non-medical cannabis. This is the only way to ensure that your offer will be sold quickly. If customers are hesitant to try cannabis products because they’re new to the industry, you need to make the sale easy for them by offering something they’re familiar with.
For example, if you want to sell edibles, you need to make sure customers are aware of the THC content in each item on the shelf. If you offer a cannabis-infused caramel that contains 50 milligrams of THC per piece, customers can easily consume the entire bag without realizing how much marijuana they’ve consumed. In this case, customers may be wary about consuming edibles since they’re not sure how much THC they’re getting with each bite.
However, if you sell cannabis-infused gummies, customers are likely to be more comfortable with the idea of edible cannabis than with other items. As such, you’ll have an easier time selling gummies than other edibles.
Edibles
If you decide to sell edibles for cannabis consumption, you have a variety of options to offer customers. You can sell cannabis-infused snacks, drinks, and baked goods, as well as topical products, like lotions and salves. When deciding which edible products to sell, you need to keep a few things in mind. First, you should check to see if your local laws allow you to sell edibles that don’t have clearly marked THC content.
If they don’t, you should look for edibles that have an easily identifiable amount of THC per bite or serving size. Second, you should make sure your edible products have an appealing flavour. Your edible products should be enjoyable to consume even if someone isn’t feeling any cannabis effects from them. This will help you drive sales and keep your customers coming back time and time again.
Flowers
If you decide to sell flowers, you have a wide variety of strains to choose from. Since different strains come from a variety of cannabis plants and offer different effects, you should make sure you know which effects you want your customers to enjoy before choosing the right cannabis flowers to sell.
You can sell buds, and flowers that are ready for smoking, or you can sell seedlings, which are younger, less mature cannabis plants. If you choose to sell buds, you need to be careful about which ones you select for your store. You don’t want to choose a strain that’s particularly strong or potent; you want to offer something that’s mild and easy to smoke for people who are new to the industry.
Tinctures
Tinctures are another popular cannabis product that you can sell in your store. They’re easy to consume and offer various effects for various people. You can sell a single type of tincture or you can offer a variety of different tinctures that each contain different amounts of THC. Regardless of which tinctures you decide to sell, you need to be careful about their presentation.
Ideally, you should sell your tinctures in small syringes so customers can dispense the exact amount they need per dose. If you don’t have the space to keep syringes on hand, you can package your tinctures in small dropper bottles. If you sell tinctures, keep in mind that they have a very long shelf life, so you’ll need to keep plenty on hand at all times.
Concentrates
If you decide to sell cannabis concentrates, you have a wide variety of options to choose from. You can sell wax, which is a substance created by mixing cannabis with heat; shatter, a strong substance created by applying extreme pressure to cannabis; or cannabis oil, which is created through a solvent extraction process. When deciding which concentrate products to sell, you need to follow the same general rules as with tinctures.
Your concentrate products should be packaged in a way that makes them easy to consume, either by using syringes or small dropper bottles. You also need to make sure you have a wide variety of potency levels available, so your customers can find a product they’re comfortable consuming.
Conclusion
When deciding what to sell in your cannabis store, you need to keep your customers’ needs in mind. If you offer a wide variety of easy-to-use products, you’re likely to see regular customers return to your store again and again. Remember, you want to offer cannabis products that are easy for newbies to try.
If you sell edibles, for example, you want to make sure you sell products with unmistakable THC content. If you decide to sell cannabis products, make sure you’re aware of the different options available to you. You can sell edibles, flowers, tinctures, or concentrates, and you have a wide variety of flavours and types to select from when deciding which products to sell. Looking to market your cannabis brand? Clout Brands is here to help! Contact us today to get started,
