{"id":494,"date":"2021-03-18T08:31:35","date_gmt":"2021-03-18T08:31:35","guid":{"rendered":"https:\/\/cloutbrands.com\/?page_id=494"},"modified":"2021-04-13T04:55:04","modified_gmt":"2021-04-13T04:55:04","slug":"peers-cannabis","status":"publish","type":"page","link":"https:\/\/cloutbrands.com\/portfolio\/peers-cannabis\/","title":{"rendered":"Peers Cannabis"},"content":{"rendered":"\t\t
Peers Cannabis pays homage to its place of origin in Peers, Alberta, while also composing a significant part of its brand identity and story. They envisioned an eco-friendly brand with a look and feel that was open, kind, and encouraging for the cannabis space while maintaining a stylistically minimal aesthetic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
The Clout Brands team helped realize Peer Cannabis\u2019 inclusive vision by developing a brand identity that was indicative of its welcoming nature. We established a visual and verbal messaging system that included logo, typography, brand colours, graphic elements, and media as well as guidelines on how to talk and promote the brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
The inclusiveness of Peers Cannabis is something we really leaned into during the branding process. Approachability, friendliness, and accessibility were values that loomed large for Peers Cannabis and it was something that their team had difficulty scaling in the context of federal regulations.<\/p>
Working to stay compliant with current cannabis legislation, we helped them create a logotype that grabbed attention that could also be easily incorporated into their product packaging and marketing collateral.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t