{"id":2657,"date":"2021-12-22T20:26:14","date_gmt":"2021-12-22T20:26:14","guid":{"rendered":"https:\/\/cloutbrands.com\/?p=2657"},"modified":"2021-12-22T20:29:03","modified_gmt":"2021-12-22T20:29:03","slug":"omnichannel-statistics","status":"publish","type":"post","link":"https:\/\/cloutbrands.com\/omnichannel-statistics\/","title":{"rendered":"25 Omnichannel Statistics You Need to Know for 2022"},"content":{"rendered":"\t\t
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We\u2019re glued to our digital devices. So much that <\/span>73% of people<\/span><\/a> reported spending more time shopping online than ever before. As consumers begin to browse and shop with brands on more and more digital platforms, businesses must be ready to engage their audience through an omnichannel strategy on all of their digital touchpoints. While an omnichannel strategy might have been a herculean task to execute correctly in the past, current omnichannel statistics point to the reality that such a plan of action isn\u2019t just beneficial for business but essential.\u00a0<\/span><\/p>

The COVID-19 pandemic has changed the world of commerce forever. While many consumers were already shopping across multiple digital platforms and touchpoints, COVID-19 has all but forced consumers to rely on the accessibility, convenience and practicality that digital shopping and eCommerce offers.\u00a0<\/span><\/p>

However, the most successful businesses didn\u2019t just meet their customers online; they continued the engagement offline, too.\u00a0<\/span><\/p>

For example, U.S retailer Target experienced a retail sales increase of 24.3%\u00a0 and an overwhelming 195% digital sales increase in Q2 of 2020. Their success is accredited to the successful integration of physical and digital store channels.\u00a0<\/span><\/p>

In fact, the organization discovered that their multi-channel customers were likely to spend 4x as much as their retail-only counterparts and up to 10x as much as their digital-exclusive counterparts. More than three-quarters of their sales were <\/span>placed online and fulfilled in-store<\/span><\/a> in that same period.\u00a0<\/span><\/p>

With that being said, how does omnichannel get factored into the equation, and what does it even mean to be omnichannel in the first place?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Does Omnichannel Even Mean \n ?<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Before the COVID-19 pandemic, many businesses and retailers relied on either single-channel or multi-channel engagement. Marketers already know that customers browse, shop and engage with brands on various platforms and channels. Still, some may only want to invest in engagement through a single channel, such as print media or social media, or through multiple channels at once.\u00a0<\/span><\/p>

Whether through a single channel or multiple channels at once, marketers miss out on selling opportunities from customers who shop on alternative channels or shoppers at different stages of their buying journey.\u00a0<\/span><\/p>

For example, brands risk alienating a customer on the verge of conversion from receiving an informational print ad promoting the very product they\u2019re purchasing. Conversely, a customer that\u2019s in the discovery phase of the buyer\u2019s process might view disconcerted messaging from social media ads, retailer flyers and commercials as confusing.\u00a0<\/span><\/p>

On the other hand, Omnichannel unites engagement efforts for all channels under one centralized strategy to provide a seamless customer experience throughout each stage of the buyer\u2019s journey across all the channels they engage and shop on.\u00a0<\/span><\/p>

Some examples of omnichannel engagement include an ad online promoting a sale item at a store near their geographic location or an SMS text message with a discount code once shoppers enter the store. Whatever strategy omnichannel marketing employs, the goal is to provide a streamlined customer experience throughout all customer journey stages.\u00a0<\/span><\/p>

But the question remains; how effective is it really? Check out these 25 omnichannel statistics that show why it\u2019s essential for 2022.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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25 Omnichannel Statistics Brands Need to Know for 2022\n <\/span>.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  1. Marketers using three or more channels in any one campaign earned a <\/span>287% higher purchase rate<\/b><\/a> than those using a single-channel campaign.\u00a0<\/span><\/h3><\/li>

  2. Omnichannel campaigns that involved SMS at some point of the process were <\/span>47.7% more likely<\/b><\/a> to end in conversion.<\/span><\/h3><\/li>

  3. Purchase frequency is <\/span>250% higher<\/b><\/a> on omnichannel vs. single-channel, and the average order value is 13% more per order on omnichannel vs. single channel.<\/span><\/h3><\/li>

  4. Customer retention rates are <\/span>90% higher for omnichannel<\/b><\/a> vs. single channel.<\/span><\/h3><\/li>

  5. 98% of Americans <\/span>switch between devices<\/b><\/a> throughout the day.\u00a0<\/span><\/h3><\/li>

  6. 15 years ago, the average consumer typically used two touch-points when buying an item, and only 7% regularly used more than four. Today consumers use an average of almost six touch-points, with <\/span>nearly 50%<\/b><\/a> regularly using more than four.\u00a0<\/span><\/h3><\/li>

  7. Over <\/span>35% of customers<\/b><\/a> expect to contact the same customer service representative on any channel.\u00a0<\/span><\/h3><\/li>

  8. Companies with strong omnichannel customer engagement retain on average<\/span> 89% of their customers<\/b><\/a>, compared to 33% for companies with weak omnichannel customer engagement.<\/span><\/h3><\/li>

  9. 77% of strong omnichannel companies <\/span>store customer data across channels<\/b><\/a>, compared to 48% for weak omnichannel companies.<\/span><\/h3><\/li>

  10. 61% of customers <\/span>have not easily switched from one channel to another<\/b><\/a> when interacting with customer service.\u00a0<\/span><\/h3><\/li>

  11. Customers\u2019 number of orders placed online and picked up at brick-and-mortar stores <\/span>grew 208%<\/b><\/a> during the pandemic.\u00a0<\/span><\/h3><\/li>

  12. Data collected by <\/span>Think With Google<\/b><\/a> shows that omnichannel strategies help generate around 80 percent of the in-store visits by customers. Additionally, 74 percent of customers do online research before visiting a physical store.\u00a0<\/span><\/h3><\/li>

  13. 64% of marketers <\/span>cite lack of resources<\/b><\/a> and investment as top barriers to omnichannel marketing.\u00a0<\/span><\/h3><\/li>

  14. 90% of customers expect <\/span>consistent interactions<\/b><\/a> across all channels.\u00a0<\/span><\/h3><\/li>

  15. Research from <\/span>Think With Google<\/b><\/a> shows that 71% of shoppers who use smartphones for research in-store say that it\u2019s an essential part of the experience.<\/span><\/h3><\/li>

  16. Think With Google<\/b><\/a> also found that omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel.\u00a0<\/span><\/h3><\/li>

  17. Companies with strong omnichannel engagement saw a <\/span>9.5% year-over-year increase<\/b><\/a> in annual revenue, compared to a 3.4% increase for weak omnichannel companies. Similarly, strong omnichannel companies see a 7.5% year-over-year decrease in cost per contact, compared to a 0.2% year-over-year decrease for weak companies.\u00a0<\/span><\/h3><\/li>

  18. 85% of companies identified by <\/span>Aberdeen Group<\/b><\/a> as being top-performers in omnichannel strategy conduct regular training of customer care agents in omnichannel communications, with another 77% storing customer data across multiple channels.<\/span><\/h3><\/li>

  19. A <\/span>Forrester<\/b><\/a> report found that 45% of in-store shoppers expect sales associates to know online-only products.\u00a0<\/span><\/h3><\/li>

  20. The same <\/span>Forrester<\/b><\/a> report also found that 71% of shoppers believe viewing in-store products\u2019 inventory information is essential.\u00a0<\/span><\/h3><\/li>

  21. Forrester also found that <\/span>50% of shoppers expect<\/b><\/a> to make a purchase online and pick it up in-store.\u00a0<\/span><\/h3><\/li>

  22. 39% of consumers are <\/span>unlikely or very unlikely<\/b><\/a> to visit a retailer\u2019s store if the online store does not provide physical store inventory information.\u00a0<\/span><\/h3><\/li>

  23. Mobile devices are important. <\/span>Forrester<\/b><\/a> found that 56% of consumers have used their mobile device to research products at home, with 38% having used their mobile device to check inventory availability on their way to a store, with 34% using their mobile devices to research products while in a store.\u00a0<\/span><\/h3><\/li>

  24. 69% of consumers expect that store associates be <\/span>armed with a mobile device<\/b><\/a> to perform immediate tasks such as looking up product information and checking store inventory.<\/span><\/h3><\/li>

  25. 7% to 25% of consumers faced with a stock-out will continue shopping but <\/span>won\u2019t buy a substitute for their desired item<\/b><\/a> at the store; 21% to 43% will go to another store to buy the item.<\/span><\/h3><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Omnichannel Statistics - Engagement Can\u2019t Be Ignored\n <\/span>.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    With the cannabis space facing so many <\/span>unique challenges<\/span><\/a> and red tape, engaging with customers in a meaningful way is a daunting and challenging task. However, the above omnichannel statistics illustrate how important omnichannel engagement is in today\u2019s business environment.\u00a0<\/span><\/p>

    From writing <\/span>compliant product copy<\/span><\/a> to designing unique <\/span>cannabis product packaging<\/span><\/a>, Clout Brands is helping cannabis brands reach new heights. Whether it\u2019s product design, marketing collateral or omnichannel marketing efforts, our experience in the industry helps cannabis brands do more and be more. If you want to be the next great cannabis brand, <\/span>contact us<\/a><\/strong> for a free consultation or email us directly at <\/span>info@cloutbrands.com<\/a>.\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    We\u2019re glued to our digital devices. So much that 73% of people reported spending more time shopping online than ever before. As consumers begin to browse and shop with brands on more and more digital platforms, businesses must be ready to engage their audience through an omnichannel strategy on all of their digital touchpoints. While […]<\/p>\n","protected":false},"author":3,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"\n25 Omnichannel Statistics You Need to Know for 2022 | Clout Brands<\/title>\n<meta name=\"description\" content=\"Customer engagement is important but only if it's executed properly. 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