{"id":2704,"date":"2022-05-04T21:13:16","date_gmt":"2022-05-04T21:13:16","guid":{"rendered":"https:\/\/cloutbrands.com\/?p=2704"},"modified":"2022-05-13T14:47:15","modified_gmt":"2022-05-13T14:47:15","slug":"how-to-market-your-dispensary","status":"publish","type":"post","link":"https:\/\/cloutbrands.com\/how-to-market-your-dispensary\/","title":{"rendered":"How to Market Your Dispensary"},"content":{"rendered":"\t\t
The legalization of recreational and medical marijuana in Canada has opened doors for cannabis businesses, both online and offline.<\/p>
However, it has also led to stiff competition in the cannabis industry in North America, so unless you have a tried and tested dispensary marketing strategy in place, you can get kicked out of the race.<\/p>
This handy post on how to sell weed online covers every aspect of effective cannabis marketing for local businesses.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The need for effective online dispensary marketing ideas is not limited to the cannabis industry. But for the cannabis businesses, there is a concern for federal laws which can make it even more challenging<\/strong>.<\/p>\n With that said, top dispensary marketing ideas are as follows.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Weed for both medicinal and recreational use is legal in Canada, but it is a tightly regulated industry. Under the Canadian Cannabis Act, retail cannabis dispensaries are prohibited from promoting a cannabis-centred lifestyle<\/strong> or promoting anything about cannabis price or its distribution.<\/p>\n In addition, testimonials and endorsements about marketing cannabis companies are also not allowed. The Cannabis Act also has strict rules regarding the promotion<\/strong> and use of certain terms, including logos, publication, sponsorship, and display advertising.<\/p>\n Non-compliance or failure to follow the rules under the cannabis marketing act can result in problems with the law and can be detrimental to your cannabis business. Check out the\u00a0Cannabis Act<\/a>\u00a0for all details related to promotion prohibitions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Identifying the target audience for your cannabis business can seem counterintuitive and almost impossible. However, cannabis consumers fall under distinct categories if you take a good look at the industry<\/strong>.<\/p>\n Some people use marijuana for medicinal purposes; there are recreational weed users, while others indulge in it as a wellness product. People buying cannabis for their pets are also not uncommon. Once you narrow down your cannabis product for a specific audience, you will find it easier to implement the right marketing plan.<\/p>\n Effective dispensary marketing ideas include identifying your competitors, knowing your customers and a clear definition of your online dispensary value proposition.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Up to 80% of shoppers abandon their carts because of slow or lagging websites<\/strong>. Omnichannel<\/a> is another popular way businesses are making their sites user-friendly. The top ways to improve your cannabis website are:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t A content marketing plan for your online dispensary should be built around your target customers, their shopping behaviour and needs etc. An exclusive cannabis marketing content drives organize foot traffic to your local business. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Blogging about the medicinal properties of marijuana, online customer reviews, search strategies and how to sell weed online are some options. The blog posts can be on your cannabis website or third-party sites.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Marijuana and other highly competitive industry top brands’ digital strategies feature prominently a focus on local SEO or search engine optimization. Local SEO improves your cannabis brand’s online reputation and drives organic foot traffic<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Google is the reigning platform for inquiries, particularly the importance of search related to cannabis or otherwise.<\/p>\n Long-tailed cannabis-related keywords such as online dispensary marketing, marijuana dispensary, and cannabis marketing are among the topics on search engines.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Google remains a top choice among search engines for dispensary marketing and other industries. So update your local weed business information on the platform, and potential customers will find it easier to find and buy from you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Whether it is on online directories or social media platforms, make sure that all information about your business is accurate and up to date<\/strong>.<\/p>\n Potential customers in the cannabis industry or outside of it refer to this identifying information to locate your online dispensary and local businesses.<\/p>\n Incorrect or outdated information such as your dispensary’s contact number, email addresses, or hours of operation can result in low monthly search volume. It’s also important to stick with cannabis trends<\/a> to stay up today with products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Using a hybrid of traditional and digital marketing channels can eliminate some of the biggest marketing challenges in the cannabis industry.<\/p>\n Among the traditional marketing channels for weed, promotion includes billboard advertising, satellite radio, print media, and word of mouth marketing efforts.<\/p>\nHow to Market Your Online Dispensary
<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tUnderstand the rules for cannabis marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Create cannabis marketing strategies for your target audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Invest in a website that is user-friendly<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Optimize content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Blog posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Local SEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Keyword research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Update Google My Business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Provide accurate and up to date information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Mix traditional with digital marketing channels<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t