{"id":287,"date":"2021-03-18T04:38:19","date_gmt":"2021-03-18T04:38:19","guid":{"rendered":"https:\/\/cloutbrands.com\/?p=287"},"modified":"2021-12-14T01:27:19","modified_gmt":"2021-12-14T01:27:19","slug":"how-to-brand-cannabis-packaging-while-staying-compliant","status":"publish","type":"post","link":"https:\/\/cloutbrands.com\/how-to-brand-cannabis-packaging-while-staying-compliant\/","title":{"rendered":"How to Brand Cannabis Packaging While Staying Compliant"},"content":{"rendered":"\t\t
Current regulations on cannabis branding and packaging are set by Health Canada to protect youth, illicit drug-related activities, and public health and safety. Their rigidity and restrictive nature are designed with these objectives in mind, so it\u2019s clear to see why packaging remains an important factor to consider in staying compliant.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t As with any commercial product, branding is an important element that differentiates products from one another. In the cannabis industry, brand elements such as names, trademarks, and logos follow strict guidelines that make product branding a difficult challenge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Currently, cannabis packaging brand elements must not include:<\/p> Cannabis packaging must also be:<\/p> Cannabis labelling must display:<\/p> With so many restrictions, branding on packaging is a struggle for many licensed producers. Depending on the price point of the product, some have opted to use opaque, zip-lock pouches with a label featuring one brand element and the name of the product.<\/p> More innovative brands have come up with creative solutions to stay compliant while also showcasing some of their personality. Here are three techniques that some licensed producers are using to give their products a bit of spice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The Green Organic Dutchman, a Licensed Producer, based in Mississauga, Ontario (TGOD) uses vivid green colouring in their glass jars to make their products pop out on the retail shelves.<\/p> Aside from making their products more visible, the use of opaque, green glass jars also speaks to their brand identity as a whole. On their site, TGOD had this to say about their preference of glass jars over plastic:<\/p> \u201cWe\u2019ve said to no to plastic containers from the very beginning, instead choosing to go green with recyclable glass packaging for oils and flowers and recyclable paper for shipping. We\u2019ve also designed our glass packaging with a care that lends its hand to reusing instead of recycling. We encourage innovative ways to reduce the impact of cannabis legalization on the environment because we believe a greener cannabis industry is not only possible but essential.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t In spite of the restrictions, creative problem-solving on TGOD\u2019s part has allowed them to market themselves as a more sustainable, eco-friendly source for organic cannabis flower.<\/p> For Tweed, their use of a bulky, matte black container portrays an air of premium luxury. Even though it only stores 7 grams of dried cannabis flower within, the container is made to be bigger, allowing minimally stylistic branding of its logo, product information, place of production to be displayed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Wink Cannabis, a subsidiary of Trec Brands, has deviated from the norm with its slim, reusable pre-roll case. Stylish and aesthetically pleasing, Wink has done a great job of providing consumers with packaging that\u2019s effective in garnering brand awareness and recognition. Consumers can reuse the reusable packaging to house other pre-roll products after the contents inside have been consumed.<\/p> The investment in increased packaging material costs upfront, as is the case with Wink Cannabis, may be costly in the short run but is ultimately worthwhile as consumers seek to reuse and recycle packaging that they find utility and style in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Based in Toronto, Ontario, 48NORTH is a Licensed Producer that focuses on low-cost cultivation and sustainability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t To align their product design with their corporate philosophy, 48NORTH uses 100% biodegradable packaging with soy-based ink for their pre-rolls. Inside, the pre-rolls are also created with unbleached filters and papers to further promote their sustainable initiative.<\/p> Despite its unique appearance, 48NORTH\u2019s packaging is still in compliance with Health Canada\u2019s cannabis packaging regulations. Thinking outside the box, 48NORTH is able to simultaneously differentiate its product from its competitors while also staying true to its brand identity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The techniques we\u2019ve covered above and the examples included prove that thinking outside the metaphorical cannabis box is required to effectively compete in the cannabis space. Compliance is a must in the industry, but so too is effective product design and strategy.<\/p> Are you looking to stay compliant with your cannabis packaging? Contact Clout Brands to collaborate. We\u2019d love the opportunity to take your cannabis brand to the next level.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Cannabis packaging is rife with restrictive regulations, but that doesn\u2019t mean you can\u2019t brand effectively. Here\u2019s 3 techniques to stay compliant.<\/p>\n","protected":false},"author":3,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"\nCannabis Packaging Overview.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Colour.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
While cannabis packaging must remain opaque or translucent with uniform colour, there\u2019s still a lot of freedom in choosing which colour the packaging can use.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Packaging Mechanics.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Pre-roll packaging can come in all shapes and sizes. A popular variant that many Licensed Producers utilize is a long cylinder specifically designed to house 1 to 3 pre-rolls within.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Packaging Material.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Cannabis Packaging - Creativity is a Must.<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Navigating Canada\u2019s cannabis regulations is a complicated process. It requires tenacity, flexibility, and, most importantly - creativity.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t